The term information overload is used to refer to a state of affairs whereby there is a disparity between the volume of information available to a person and the ability of that person to process that information. The inability to process all the available information can lead to dysfunctional consequences. The subject has been the focus of various studies that have focused on information overload in relation to: input overload, sensory overload, cognitive overload, content overload, information fatigue syndrome and the availability of excess information. From an empirical perspective the level of informational overload may be denoted by the volume of information which is available to a person and the ability of that person to process the information which is inherently affected by storage capacity limits and the human brain processing limits. …read more about Is consumer choice threatened by the unchecked nature of information overload on the internet?